Performance coaching isn’t always about strategy.
Sometimes… it starts with a positive lie.

Here’s how I used NLP (Neuro-Linguistic Programming) to shift a client from self-doubt to sales
excellence

Client Profile:

High-performer. Brilliant ideas.
But zero confidence in closing sales.
His body language? Unsure.
His self-talk? Brutal.

My NLP-Based Approach:

I used a technique called “presupposition anchoring.”
Here’s what we did:

• He repeated this “lie” daily:
  • “I close deals with ease.”
  • “People trust my voice.”
  • “Confidence is my default.”
• We used a physical anchor (thumb + finger press) to embed this message.
• We rehearsed it for 21 days, twice a day.

According to Stanford research, positive self-talk can boost task performance by 10-15%.

Results After 4 Weeks:

• Voice became clearer and firmer
• Confidence in client meetings doubled
• Sales conversions increased 2x
• Internal feedback was overwhelmingly positive

The client told me:

“The more I lied to my brain, the more it started believing it was true.”

And that’s the power of NLP — it rewires the subconscious through repetition and emotion